Profile Reports Tool

Use the Profile Reports tool to analyze a target group to establish common attributes that can then be applied to the general population.

For example, it can be used to identify the characteristics of your most profitable customers so that this information can be used to attract similar people. Similarly, you might want to profile the people that respond to your e-mail campaigns so that this information can be used when selecting people for future mailings.

You can use this tool to create new profile reports, analyze the results which, where required, can be merged together with AND and OR statements, and extract the data from the profile report.

• Reporting
  • Venn
  • Score Card
  • Profile Report
    • Creating a Profile Report
    • Interpreting Profile Reports
    • Extracting Profile Report Data
  • Gauge
  • Crosstab Grid
  • Charts
  • Report
  • Measure
  • Historical Performance
  • Calculated Measure
  • Comparison Measure
  • Dimension
  • Drill Query