Tracks

A Track places a sales target in a sales trajectory according to their interest in the service being sold. Recipients are allocated to a track and only receive tactics defined for that track. A move to another track is triggered by actions taken, for example a product purchase or by criteria specified by the marketer, for example a specified time period has elapsed.

Tracks and triggers are similar. Apart from the following differences, tracks and triggers function in exactly the same way and the use the same tools and functions:

• In a Track, the marketer initiates communication
• In a Trigger, communication is caused by an event that has been initiated by a recipient
• Triggers defined under a track only apply to the people in that track—Global triggers could potentially apply to all recipients, even if they are not in the target audience.

Track example

For example, a campaign can contain the following tracks:

• Track 1—people that have confirmed interest in your product: these people are moved quickly through the track with the aim of securing a sale quickly.
• Track 2—people that may be interested in your product: the people are drip fed information over a period of time to cultivate their interest and hopefully generate a sale.

Both tracks can exist in the same campaign, with Track 2 having a more protracted timeline. As recipients' interest levels were raised, they could be moved to Track 1 to expedite the sale. Alternatively, Track 1 recipients could be moved to Track 2 if their interest waned.

• Creating a Campaign
  • Campaign Overview Tab
  • Creating a Local Variable
  • Tactics
  • Creating Audiences
  • Cells
  • Grid Segmentation Campaigns
  • Track Segmentation Campaigns
  • Tracks
    • Track Types
    • Track Flow
    • Adding Triggers
    • Previewing Tracks
    • Time Item Tools
  • Events
  • Triggers
  • Peer review