Programs

Programs provide a way of categorizing Campaigns together e.g. by brand, campaign type.

Any Audience Rules set up at Program level will apply to all Campaigns linked to that Program and cannot be edited or deleted at Campaign level but additional Audience rules can be added.

Programs allow you to:

• Provide the audience inclusion universe for all child campaigns
• Create global exclusion rules for all child campaigns
• Group related campaigns together, for example, by brand
• Report at Program Level.

• Variable Manager
  • Global Variables
  • Subscriptions
  • Parameters
  • Programs
    • Creating a Program
    • Add a Campaign To A Program
    • Program Audience Rules in Campaigns
    • Viewing Programs