Parameters

Parameters are associated with Campaign Events and provide an additional layer of reporting.

When you import events using the Import Events tool, there is a parameter column that allows you to configure and capture additional detail related to the Event. For example, if the Event is a Purchase then the parameters may include information like Purchase Value or Payment Method. All parameters imported into the system are displayed on the Campaign Manager Parameters tab where they can be edited, deleted, or new parameters can be manually added.

• Variable Manager
  • Global Variables
  • Subscriptions
  • Parameters
    • Adding a Parameter
    • Campaign Event Parameters and Variables
    • Campaign Event Parameters and Subscriptions
  • Programs