Campaign Manager - Campaign Manager (Silverlight)
Response Attribution ToolUse the Response Attribution tool to configure appropriate response rules to monitor the success of a specific campaign and creative. You to apply one or more attributions to a creative. An attribution level captures the events on a campaign, for example to see how many orders were placed as part of the campaign. The tool is processed on a nightly basis via iLoader, and therefore allows you to track from the people who were contacted as part of the campaign, how many of them responded, through to the number of people who placed an order after responding to the campaign. Procedure
This is the database when iLoader stores your history data.
This is the Engine table that corresponds to the attribution level, for example Orders. Multiple response tables can be used within a single tactic.
This is the column that supplies the information for calculating recency, for example Order Date.
This is the number of months after campaign completion that attribution will continue to run. For example:
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