Campaign Manager - Application Admin


Allocating campaign settings to an Engine datasource

Campaign settings are used to set the Campaign Key, which is the unique identifier for recipients, for example Cust ID.

The Campaign History Contact Table and the Campaign History Response Table names are entered here for each Campaign Key, which links to the Master Campaign Table as defined at the Datasource General level. For example, set the campaign key at household level to send one catalogue per household. Also created here are the names for the Email Preference and GDC data tables.

Procedure

  1. Select the relevant datasource.
  2. Select the Campaign Settings tab.
  3. Select the column to be used as the Campaign Key from the drop down.
  4. Enter the name of the Campaign Contact History table in the Campaign History Contact History table field.

This is mandatory even if Campaign Manager's history is not being used.

  1. Enter the name of the Campaign Response History table in the Campaign History Response History table field.

This is mandatory even if Campaign Manager's history is not being used.

  1. Enter the name of the GDC Data Table in the GDC Data Table field. If this option is not visible, you may be required to use the Upgrade Process.
  2. Enter the name of the table for storing Email Manager preferences in the Preferences Table field. If this option is not visible, you may be required to use the Upgrade Process.
  3. Click the Add icon.
  4. Repeat steps 1-6 if more keys are required.

The process of creating a Campaign Key will create the full set of Campaign History database objects as follows:

  • Campaign History Database
  • Master Campaign Table
  • Contact History Table
  • Response History Table
  • GDC Data table
  • Preference Table

This action also imports a set of Email Deliverability Dashboards that will be available from the Dashboards tab of the slide-out navigation pane.

Deleting a Campaign Key means it cannot be used for campaign activity. None of the associated Engine tables or the Dashboards will be deleted.

     
© Alterian. All Rights Reserved. | Privacy Policy | Legal Notice