CONTROL GROUP ELEMENT

The basic idea of a Control Group is to select a random sample of recipients from your campaign's Audience who will be excluded from receiving any promotions from the campaign, but still remain in the campaign flow. It is then possible to measure the Control Group's relevant post campaign activity and compare it to the activity of the group contacted by the campaign, to provide a baseline for accurately measuring the true value of the campaign.

The Control Group element can be inserted into the campaign flow at the relevant position to allow the Control Group assignment to occur. The assignment of recipients is random, with the ability to set a percentage and a minimum count. once assigned, the recipients will be included in the campaign flow, having all actions performed on them except the inclusion of them in any output based elements such as Email, File Output or Omni-Channel. These recipients remain active in the campaign and will also be added to Campaign History to facilitate the reporting comparison.

Control Groups will appear in all campaign counts, Record Viewers etc so they are still fully visible to the marketer.

Procedure

In Campaign View, open an existing Campaign or create a new Campaign.

Add a Control Element to the Campaign.

Click the Timer element and optionally enter a name for the schedule in the Name field.

The element allows the definition of the following parameters but note that this element is fully populated with default values and is immediately ready for execution.

• Creating and editing campaigns in Campaign View
  • Creating Audiences Overview
  • Adding and Removing Elements
  • Timer Elements
  • If Branch Element
  • Sample Split Elements
  • Control Group Element
  • Variable Elements
  • Using Local Variable Pick Lists
  • Using campaign Pick Lists for Variables
  • File Output Elements
  • Email Elements
  • Omni Channel Element
  • Events
  • Campaign Settings