Variables

Variables are used to both personalize and target your campaigns to a specific audience.

At their most basic level you can personalize emails by including information that you know about your customers.

More advanced functionality allows you to use conditional logic, Look-Up Tables, and text manipulation to create sophisticated audience driven campaigns.

• Creative Builder
• Creative Builder Navigation
• Email Creatives
• Variables
  • Creative Variables
  • Importing Variables From Another Creative
  • Editing Variables
  • Deleting Variables
• Look-Up Tables
• Events
• The Content Processor
• Viewing Creative Contents
• Editing Creative Contents
• Copying a Creative
• Heat Maps
• Gallery View
• Text Manipulation Functions