Campaign Manager - Campaign Manager (Silverlight)


Credit Card Mailer Audience Counts

Click the Run Counts button to see a count of audience members per filter and cell row.

Click the Run Counts button.

In this example the counts show the campaign will be sent to a total of 107,688 recipients:

Campaign counts are calculated as follows:

Row Type Available Gross Net Total
Total Inclusions The amount of records in the Table derived from the Campaign Key Audience tab inclusion Segments Count    
Total Exclusions Gross figure from Total Inclusions Row Audience tab Exclusions Segments Count    
Total Audience Gross from Total Inclusions Row excluding Gross from Total Exclusions Row      
Filter Row Number of Records available to this row (exceptions for Sample From Parent) Filter Query "And" Available Gross after NperX and Sampling applied  
Cell Row Number of Records available to this row (exceptions for Sample From Parent) Filter Query "And" Available Gross after NperX and Sampling applied Running Total of Net figures for Cell Rows

For the filter and cell rows these counts are displayed as follows for the first filter row and their cells:

Row Available Gross Net Total
Row 4, Filter Row Available 107,668: The amount in the total Audience Inclusion minus any exclusions. Gross 8,123: The count in the selection applied to the filter. Net 8,123: The count when a selection has been applied to the filter.  
Row 5, Cell Row Available 8,123: The count of recipients available in the filter. Gross 298: The count of recipients in the selection applied to the cell Net 298: The total count of recipients for this cell row. Total 298: A running of recipients who will receive the campaign.
Row 6, Cell Row Available 7825: The total count of recipients available in the filter minus the net total in row 5. Gross 134: The count of recipients in the selection applied to the filter. Net 134: The total count of recipients for this cell row. Total 432: A running count of recipients who will receive the campaign.
Row 7, Cell Row Available 7961: The total count of recipients available in the filter minus the combined net totals of row 5&6. Gross 56: The count of recipients in the selection applied to the filter. Net 56: The total count of recipients for this cell row. Total 488: A running count of recipients who will receive the campaign.

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