Adding Rows To The Credit Card Mailer Campaign

This campaign will contain a three filter rows, each containing a different age range with three cells on each filter row, each containing a different income range and a different tactic applied to the income ranges. A cell row will be added to the end of the grid to capture all other recipients.

Procedure

To add the first filter row

1. Click Add Filter.
2. Apply an age range of 25-35 for the filter, by
   1. Clicking in the Selection cell, and either dragging the selection from the column or creating the criteria within the selection cell. Or:
   2. Dragging the selection from the column onto the selection cell:

3. Select the filter row then click Add Cell three times to add three cell rows to this filter row.
4. For the first cell row apply an income of 60-70 K, click in the cell on the Tactic column and from the drop-down that appears select the Silver tactic.
5. For the second cell row apply an income of 70-80 K, click in the cell on the Tactic column and from the drop-down that appears select the Gold tactic.
6. For the third cell row apply an income of 80-90 K, click in the cell on the Tactic column and from the drop-down that appears select the Platinum tactic.
7. Click in the Code field and add the following codes:

To add the second filter row:

1. Add the second filter row and three cells to the filter row as per steps 1-5 applying an age range of 35-45 to the filter, and the same income and tactics as before.
2. Alternatively to add the three cell rows select the three cell rows in the first filter, right click and select Copy.
3. Highlight the second filter row right click and select Paste Into to paste the cells into the Filter row.
4. Click in the Code field and add the following codes:

To add the third filter row:

1. Add the second filter row and three cells to the filter row as per steps 1-5 applying an age range of 45-65 to the filter, and the same income and tactics as before.
2. Click in the Code field and add the following codes:

Add a cell row to include the remainder of the audience:

3. Ensure that one of the Audience rows is highlighted in Grey is then click Add Cell.

This will ensure that the cell is not added to a filter row. As the default tactic has been set to Bronze there will be no need to specify a tactic for this row.

• Grid Segmentation Campaign Use Case - Credit Card Mailer
  • Adding Rows to the Credit Card Mailer Campaign
  • Credit card Mailer Audience Counts
  • Adding Tracks to the Credit Card Mailer Campaign
  • Running the Credit Card Mailer Campaign